Wednesday, October 24, 2012

MASERATI AND LA MARTINA PRESENT THE NEW “LA MARTINA BY MASERATI” COLLECTION


Maserati and La Martina reinforce their collaboration with a much wider range and significant developments, including a perfume.
Maserati sponsored the Italian national team in the Polo World Championship European Playoffs, equipped by La Martina whose design has been an inspiration for the entire new collection.
October 24, 2012 – Maserati and La Martina reinforce their collaboration with a much wider range, where the elegance and sportiness of Polo joins the Trident passion to create this exclusive new line. The launch took place last week at La Martina flagship store in Madrid.
Customers and enthusiasts of the brand were able to see the direct outcome of the second year of collaboration between the companies, which together with the collection of polo shirts, includes hats, sweatshirts and even a new perfume line. Throughout the event, attendees also enjoyed driving the new GranTurismo Sport.
The new designs have been inspired by the polo shirts of the Italian National Polo Team, who Maserati sponsored during the European round of the Polo World Championship Playoffs, held at the Bucine Villa Sesta Polo Club, in the province of Arezzo. It was the first in a series of events which both brands will develop together in the upcoming years.
The famous model and Maserati ambassador Jodie Kidd, who is also a polo player, showcased the new collection at the exclusive Hurlingham Club in London. The collection ‘La Martina by Maserati’ is now available in all official La Martina stores, in showrooms and on the web www.maseratistore.com.













LA MARTINA FOR MASERATI
FW12 COLLECTION
La Martina Trident cap – blue – Code 920003917 – Price £ 45.10 (plus P&P)
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This cap has a pre-formed visor and is inspired by the model used by the Italian National Polo team at the 2011 World Championships held in Argentina.
This 100% cotton cap comes in navy blue and has the Trident logo embroidered on the front. There is a La Martina (world leader in Polo technical equipment and supplier to the Italian) team logo embroidered on one side and the oval Maserati logo embroidered on the other. The visor is enhanced on the inner side by a stylish motif composed by the La Martina logo. It also has a buckle at the back to adjust the cap size.
La Martina sweatshirt – blue – Code 920003920 – Price £ 163.18 (plus P&P)
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A practical, plush jacket boasting a sporty but extremely stylish cut. It comes in navy blue and is customised down to the finest detail: the La Martina logo is embroidered on the left breast and is also visible on the buttons. On the right there is a stylish Trident patch.
La Martina sweatshirt – red – Code 920003928 – Price £ 163.18 (plus P&P)
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A practical, plush jacket boasting a sporty but extremely stylish cut. It comes in red and is customised down to the finest detail: the La Martina logo is embroidered on the left breast and is also visible on the buttons. On the right there is a stylish Trident patch.
La Martina windbreaker jacket – blue – Code 920003931 – Price £ 225.50 (plus P&P)
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A practical nylon zipped windbreaker jacket, inspired by the model used by the Italian National Polo team at the European playoffs for the 2011 World Championships.
The La Martina logo is stylishly embroidered on the left breast and enhanced by the Italian flag, whilst the Trident logo is embroidered on the right breast. All the embroidered details are in white, as is the word Maserati on the back.
The red on the inside of the collar and zip offsets the stylish navy blue livery, giving the jacket a sporty look.
La Martina windbreaker jacket  – red – Code 920003937 – Price £ 225.50 (plus P&P)
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A practical nylon zipped windbreaker jacket, inspired by the model used by the Italian National Polo team at the European playoffs for the 2011 World Championships.
The La Martina logo is stylishly embroidered in gold on the left breast and enhanced by the Italian flag, whilst the Trident logo is embroidered on the right breast. The word Maserati is also embroidered in gold on the back.
The zip and lining of the collar are in navy blue – customised with the word La Martina – and offset the red livery of the jacket.
La Martina windbreaker jacket  – grey – Code 920003945 – Price £ 225.50 (plus P&P)
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A practical nylon zipped windbreaker jacket, inspired by the model used by the Italian National Polo team at the European playoffs for the 2011 World Championships.
The La Martina logo is stylishly embroidered in gold on the left breast and enhanced by the Italian flag, whilst the Trident logo is embroidered on the right breast. The word Maserati is also embroidered in gold on the back.
The zip and lining of the collar are in navy blue – customised with the word La Martina – and offset the grey livery of the jacket.
La Martina long-sleeved polo shirt – blue – Code 920003949 – Price £ 122.18 (plus P&P)
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A stylish, 100% cotton, navy blue long-sleeved piquet polo shirt, customised with the Trident and La Martina logos embroidered on the breast. The Italian flag is a recurring motif on various details from the collar lining, to the word Maserati on the inside of the two-button neckline and the original embroidery on the cuffs. A square-shaped Trident logo is impressed on the first button.
La Martina long-sleeved polo shirt – white – Code 920003957 – Price £ 122.18 (plus P&P)
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A stylish, 100% cotton, white long-sleeved piquet polo shirt, customised with the Trident and La Martina logos embroidered on the breast. The Italian flag is a recurring motif on various details from the collar lining, to the word Maserati on the inside of the two-button neckline and the original embroidery on the cuffs. A square-shaped Trident logo is impressed on the first button.
La Martina Play Off Polo shirt – blue – Code 920003964 – Price £ 138.58 (plus P&P)
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This long-sleeved polo shirt, in 100% cotton, denotes the European Playoffs for the World Polo Championships in 2011: the patch on the right breast refers to the event held in Italy, where Maserati and the Italian Team were the stars of the show.
The Italian flag colours are the leitmotif of many of the details: on the La Martina logo embroidered on the breast, on the number 3 that is visible on the back, together with the word Maserati, and on the original diagonal stitching down the right side.
The polo shirt comes in navy blue and has a 3-button neckline, with the first button boasting the Trident logo.
La Martina Play Off Polo shirt – blue – Code 920003969 – Price £ 154.98 (plus P&P)
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The official polo shirt worn during the European Playoffs for the 2011 World Polo Championships, where Maserati and the Italian Team were the stars of the show.
This short-sleeved polo shirt, in 100% jersey cotton, is elegantly customised down to the finest details: The Maserati logo stands out in the centre, whilst the La Martina logo, world leader in Polo technical equipment and supplier to the Italian team, is embroidered on the breast. The right breast boasts a patch of the Playoff symbol, whilst the FISE, Italian Federation of Equestrian Sports (Federazione Italiana Sport Equestri), and the FIP, Federation of International Polo (Federazione Internazionale Polo) logos, along with the Italian flag, embellish the sleeves.
This polo comes in navy blue, has a two-button neckline and white sleeve hems.
La Martina Play Off Polo shirt – white – Code 920003974 – Price £ 154.98 (plus P&P)
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The official polo shirt worn during the European Playoffs for the 2011 Polo World Championships, where Maserati and the Italian Team were the stars of the show.
This short-sleeved polo shirt, in 100% jersey cotton, is elegantly customised down to the finest details: The Maserati logo stands out in the centre, whilst the La Martina logo, world leader in Polo technical equipment and supplier to the Italian team, is embroidered on the breast. The right breast boasts a patch of the Playoff symbol, whilst the FISE, Italian Federation of Equestrian Sports (Federazione Italiana Sport Equestri), and the FIP, Federation of International Polo ( Federazione Internazionale Polo) logos, along with the Italian flag, embellish the sleeves.
This polo comes in white, has a two-button neckline and navy blue sleeve hems.
La Martina shirt – blue – Code 920003980 – Price £ 163.18 (plus P&P)
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Navy blue, long-sleeved shirt in soft 100% cotton poplin fabric. Customising the shirt are the Maserati and La Martina logos, which are embroidered on the breast and on the back. The Italian flag is a recurring motif on various details, from the collar lining, to the word Maserati on the inside of the collar and the original embroidery on the cuffs.
La Martina shirt – white – Code 920003990 – Price £ 163.18 (plus P&P)
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White, long-sleeved shirt in soft 100% cotton poplin fabric. Customising the shirt are the Maserati and La Martina logos, which are embroidered on the breast and on the back. The Italian flag is a recurring motif on various details, from the collar lining, to the word Maserati on the inside of the collar and the original embroidery on the cuffs.

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