0 In 2013, Mitsubishi Commercial Vehicles Predicted to Reach 1 Million Units

The dominance of commercial vehicles Mitsubishi back in early 2013 proved. Year 2012 yesterday, Mitsubishi commercial vehicle sales market in Indonesia reached 947,753 units, then in this PT Krama Yudha Three Diamonds (KTB) as the sole holder of the Mitsubishi brand in Indonesia, is optimistic total sales of its commercial vehicles will penetrate the 1 million units.

The figure of 1 million units is the total sales of vehicles of various types since it was first introduced in 1970.

"Since 1970, commercial vehicles we have won the trust of loyal customers. Fact, 2012 years ago, the Mitsubishi commercial vehicles for the second time successfully reach the market leader for 42 years in Indonesia," open Almasjah Rizwan, Executive Marketing Director of PT KTB, the 2013 Mitsubishi media gathering in the House of Morocco, Central Jakarta, Friday (22/2) night.

According to Rizwan, the main drivers of sales of commercial vehicles Mitsubishi is much demand for the product category 2 truck Mitsubishi Colt Diesel and Mitsubishi Fuso trucks category 3. During 2012, the Mitsubishi Colt Diesel recorded sales of 55,604 units and still feel at home led light truck segment in the national market for 42 years.

It must be recognized positive image of Mitsubishi commercial vehicles in Indonesia is already attached for decades. Until now, Mitsubishi is able to shift the competitors in its class, such as Hino Dutro trucks, the Isuzu Elf Truck Series, Toyota Dyna Series and Hyundai Mighty trucks. Of all the brands competitors, the second largest market share of light commercial trucks in Indonesia today is the Hino Dutro with a market share of 11 percent.