Friday, August 31, 2012

FISKER AUTOMOTIVE HOSTS LARGEST GATHERING OF KARMA OWNERS


Fisker Automotive, the leading manufacturer of luxury Electric Vehicles with extended range (EVer™), for the first time hosted owners of its Karma sedan at the company’s global headquarters in Anaheim, CA over the weekend, during an owner appreciation day organized in cooperation with the world’s highest-volume Fisker retailer.
Fisker of Orange County, part of the Shelly Automotive Group in Southern California, has sold almost 100 Karma models since the high style, environmentally conscious car went on sale in December 2011. The Fisker Karma is the world’s first luxury Electric Vehicle with extended range. The Karma combines the power and efficiency of electric drive with the range and freedom of a gasoline engine, something no other car in its class can do.
Karma owners from all over Southern California gathered Sunday – one driving 150 miles from Bakersfield -- to start their day at the retailer’s showroom in Irvine, where Henrik Fisker himself was ready to greet them, along with Richard Beattie, Chief Commercial Officer at Fisker Automotive, and Marcelo Sandoval, Sales Manager at Fisker of Orange County.
After a light breakfast the group set out in a 28-car caravan to Anaheim to tour the forward-thinking company’s design studios, but not before driving along the Pacific Coast Highway and making a stop in scenic Newport Beach.
At Fisker headquarters they were greeted by Alex Klatt, Vice President of Global Design, who showed them how the Karma came to be, answered their questions and gave them an exclusive look at future product.
Range anxiety was non-existent, even as each made their way home after a catered lunch.
“This is the first formal Fisker owner event and we hope to have many more,” said Henrik Fisker, Executive Chairman and Co-founder of Fisker Automotive. “Our team has worked hard to make Fisker the first to bring a car like the Karma to market. It was exciting to meet so many who share our vision of environmentally conscious cars that don’t sacrifice power, style or performance.”
Ross Larson from San Diego is an early Karma depositor and now an owner. “This was a fantastic event,” he said. “As one of the first depositors I feel completely justified in buying my Karma, especially after meeting all the other owners and the Fisker team. The Karma is the only car that gives our family the luxury and style we can be proud of and removes us from being tied to the price of gas, which always seems to be going up.”
“Southern Californians recognize the value of a car that perfectly fits their lifestyles,” said Marcelo Sandoval, sales manager at Fisker of Orange County. “Everything about the Karma, from the solar panel roof to the Fisker logo of a sunset over the Pacific Ocean, represents the lifestyle we love so much.” Sandoval was instrumental in organizing the event and bringing so many owners together.
About Fisker Automotive, Inc.
Fisker Automotive is a new automaker with a mission to build an innovative, eco-driven company that redefines and reshapes how the world thinks about cars. The company is leading the auto industry with its unique Electric Vehicle with extended range (EVer™) powertrain technology, which combines the power and efficiency of electric drive with the range and freedom of a gasoline engine.
Fisker was established in Southern California in 2007 by top auto designer Henrik Fisker and business partner Bernhard Koehler. In 2008 Fisker unveiled the Karma, the world’s first luxury Electric Vehicle with extended range. On sale since December 2011 the Karma was delivered to the market in record time. The Karma is the first and only American car to have won the coveted BBC Top Gear Luxury Car of the Year award, Automobile magazine named it 2012 Design of the Year, and TIME magazine listed the Karma one of the 50 Best Inventions of 2011.
Fisker is headquartered in Anaheim, California and markets its products through a growing network of independent retailers around the world. Fisker Automotive can be found online at www.fiskerautomotive.com

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