In phase Editor's Pick, Honda Brio which comes in 3 variants showed determination to gain a total of 26 points out of the six criteria set out (the assessment criteria can be found here). Two rival of a successful city car segment was a finalist at this stage to accompany Honda Brio, the Mitsubishi Mirage (24 points) and the All-New Kia Picanto (21 points).
As a finalist, the third city car vehicle is then entitled to advance to the Viewers Pick as the best references of the car - the car that was tested by the team throughout the year 2012 CarMall.com ago.
In stage Viewers Pick an open for a full month (16 January-16 February 2013) and managed to collect about 7,000 participants online at CarMall.com, Honda Brio does not successfully occupy the top price segment under $ 250 million.
Among the 10 finalists in the segment below the price of Rp 250 million, Honda Brio only managed to occupy the 6th position with 33% of the total percentage of voters. However, when compared to the popularity of the two rivals in its segment, Honda Brio is much more popular. Evidently the two rivals, the All-New Kia Picanto is only able to collect the amount of the percentage turnout of 17%, while Mitsubishi Mirage lower 16% of voters.
Achieving Brio is also quite surprising, because of its popularity turned out to be on the Nissan EVALIA (17%) and Daihatsu Luxio (9%). Though both of these vehicles is lower MPV vehicle design genre or incidentally is the largest automotive segment in Indonesia.
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